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Well howdy, my good-lookin’, neutral-smelling friend!

How’s stuff?

Making money yet? (I bet your friends and family ask you that shit all the time. I know mine did back in the day. 😉 )

So I thought I’d do a no-pitch blog post today. I wanna seriously help some mofos out. Clarity is power, and I’m gonna give you a mega-dose of clarity.

By the way, speaking of “no-pitch,” please understand that due to the circumstances of my life (I was bed-ridden, sick out of my mind for 6 weeks and couldn’t work… AND my car broke down at the same time, so I had to buy a new one)… I’ve been broke AF lately, and have needed to put my marketing hat on extra snugly in an effort to catch up.

Trust me, I haven’t been a greedy bastard, I’ve been a needy one. Not sure if that’s any better, but it is what it is. Sometimes we’ve gotta do what we’ve gotta do, no matter how unpleasant.

I’m still standing on shaky legs, both literally and figuratively… but we’re powering through. As Rocky Balboa once said, “It’s not how hard you can hit that makes you a man, but how hard you can GET HIT… and keep getting back up.” I almost got knocked dafuk out. I thought I might die (internal bleeding), and I kinda wanted to.

But here I am, getting back up. And yeah, I’ve been promoting the shit out of some affiliate products. It’s been absolutely necessary, as keeping a roof over my and my son’s head is of paramount importance.

So I’ve been stuck in a catch 22 for the past couple of weeks. My promotions haven’t been doing well because I’m doing too many of them. But because they’re not doing well, I’m forced to do more of them!

And I’ll totally do that. Whatever it takes to feed my son. If a promotion used to earn 500 bucks, and now it only earns 50… I will do TEN OF THEM back to back to back.

If folks unsubscribe, they unsubscribe.

I can’t control everything. 🙂

The lesson? Do not LIVE AND DIE by a single asset. Diversify. Create multiple streams of income for yourself. That way, if one falters, you have the others to pull you through. I’ve had to learn this lesson the hard way. I hope you take heed now.

Of course, as I mentioned in my previous blog post, getting rich will solve this problem… which is why I have developed the perfect business model for myself. Before we get into the main topic of this blog post, I’d like to elaborate just a little bit on what the model entails. And guess what else…

Also, I wanted to make you aware that, in my efforts to catch up financially, I am in the process of creating a ridiculous package deal called the “List Synergy Trifecta,” which includes “List Synergy,” “Breakfast Embed,” the “Breakfast Embed” videos, “Shiny Object Lemonade,” and the “Shiny Object Lemonade” videos (well over a $200 value) for only $9.95.

This will be a limited time offer, which I’ll be releasing on Monday, May 15. It will run through the 22nd. So you definitely wanna keep that in mind.

But I digress…

I’ve been teaching and coaching IM for years now. And I’m burnt out on it. Not finished, mind you (my training is the bees knees… and practicing what I preach is how I earn my living. I may be down a bit now, but I have the tools and strategies to pull myself right back up… quickly). So not finished by a long shot, but yeah… a bit burnt out.

Why?

Because so few people take IM training (mine or anyone else’s) and make money with it.

Why?

Because they’re not marketers!

Seriously, marketing is a skill. It’s a passion. It’s not a lottery ticket. I’m a good marketer because I have a passion for marketing. My dad was an amazing salesman (he sold Nissan in Las Vegas at a massive dealership, and was almost always the salesman of the month… by a lot). I was so proud of him, and excited by his world.

I used to intentionally seek out infomercials on television. Literally, I would go to the TV Guide Channel and look for “Paid Programming.” I’d find two infomercials I wanted to watch and then I’d use the “previous channel” button on the remote to alternate between the two.

In the 8th grade, we had “career day” at school. The teacher went around the room asking each of us what we wanted to do for a living. One portion of the board read “Lee: Heavy Metal Drumming and/or Advertising.”

I LOVE marketing. This shit is FUN for me. And I don’t just do it for the money.

I love to persuade. I love to excite. I love to entertain. And I love to help.

Moreover, I’m a pretty gifted writer, which helps BIG TIME.

What I’m trying to convey to you here is that I have some pretty major advantages when it comes to making money online with marketing. These are advantages that most people DON’T have when it comes to making money online with marketing.

And it is for this reason that my great big product in my brand new niche will be titled simply…

I’m just calling it “WITHOUT MARKETING!” for short.

It won’t just be an e-book, although the book (already under construction) will likely go beyond 100 pages. There will be many videos, cheat sheets, checklists, DFY stuff… it’s gonna be MASSIVE!

My niche will be all about legitimate home-based job opportunities. Things where you can trade time for dollars just like in the offline world… but you can do it lying butt-naked in bed.

Again, I like to help. 🙂

Speaking of which, I promised you some free, “no-pitch” training, and that’s what I’m gonna deliver to you right meow…

Hey, just because I’m burnt out on coaching IM, and just because my business happens to be in a valley right now (not the first time, and likely not the last), doesn’t mean that my 6-figure earning ass doesn’t have some good stuff to impart upon you, kimosabe! 😉

So today, I really want to talk about focus.

It’s hard as hell to know what to focus on with IM, isn’t it? Should you focus on list building, product creation, traffic generation, e-commerce, Amazon affiliate marketing, YouTube videos, CPA, blogging, social marketing…?

Where should you be spending the BULK of your time?

While the answer that immediately comes to mind is “wherever your skill set lies,” I would rather give you a concrete answer. And even if your skill set doesn’t lie with blogging, you should improve your skill set until it does.

That’s my answer… blogging.

Why?

Because blogging takes care of pretty much everything else. You can use your blog to:

• Earn affiliate and CPA commissions.
• Earn Adsense revenues.
• Earn additional ad revenues.
• Embed YouTube videos for maximum engagement.
• Get social shares and likes.
• Build your email list.
• Build your relationship with your list.
• Suck in free, organic search traffic.
• Become a true influencer in your niche.

What’s cool about a blog is that you can use it for ANYTHING!

You can sell your own products (just grab a page builder plugin like InstaBuilder), do product reviews (especially launch jacking… very, very powerful), implement my “Breakfast Embed,” “Shiny Object Lemonade,” and “List Synergy” strategies, etc.

By the way, those three strategies can absolutely be implemented simultaneously… all on one single blog! That’s why I’m packaging them together and selling them this Monday. Why I’m doing it for only $9.95 is between me and my psychiatrist. But I promised no-pitch. So I’ll try to keep my marketing hat hung on the wall.

Hey, I like to sell. It’s what I do… like, professionally and stuff. 😉

The truth is, your blog becomes an asset that keeps on producing results for you.

If I could go back in time and redo this blog, I probably would have created more posts (and here comes a very soft pitch) the way that Paul and Mark teach in 60 Minute Paydays. Most of my posts have no keyword focus whatsoever. And those that do really only seem to focus on one main keyword.

That’s the old-school way of doing things.

But from now on, a good deal of my posts will be “power posts” that stand an excellent chance of getting discovered in the search engines for ALL KINDS of long-tail keyword combinations.

This alone will solve the problem of me relying SO HEAVILY on my buyers lists to keep myself and Cado fed. That will eliminate the panic that tends to set in when I send out a great email that lands on 6000 blind pairs of eyes.

Again, it’s just a lull in my operation… but if I had begun my blogging career with just a bit more of a “search engine focus” in mind, things would be smoother. And that’s what I want for you. I want things to be smooth for you, my friend. I really, really do.

So blog daily.

If you have a niche that you’re super passionate about, blog about it. Use the 60 Minute Paydays formula to create “power posts” that give you a chance of ranking for TONS of various keywords. The more you blog, the more money you’ll make. And if you’re smart, you’ll eventually start capturing email addresses and sending out helpful emails.

This will accelerate your results, but you certainly don’t need a lead capture system in place to get started. Just blog. And when you write, don’t write for the search engines. Write for real life human beings.

That’s what I try to do.

But I understand that when times get tough, it can swing folks into desperation mode and they can start using their online assets as ATM’s. This works for a while, but it’s not sustainable long term. Your BEST BET is to never get into desperation mode in the first place.

My car breakdown, horrific peptic ulcer, equally horrific gout attack, and unrelenting bills brought me to desperation mode. But had I been blogging more effectively from the get-go, my traffic never would have stopped. My list building never would have stopped. My sales never would have stopped.

My income would have kept rolling in all throughout my illness.

I could have taken my foot off the gas in terms of blasting out promotions to my list, which would have kept my conversions nice and sky-high whenever I did choose to promote.

One thing I’d like to clear up at this point is that, even though I do recommend the 60 Minute Paydays course, I literally only earn $1.26 per sale. It only costs 2 bucks. I’m certainly not recommending it in an effort to line my own pockets here. It’s a genuine recommendation based on good, common sense.

If you wanna check it out and don’t want to use my affiliate link, be my guest. 🙂

But if you’re gonna blog, I recommend that you do it that way.

And I really, really think that you should be blogging! So there ya go.

Listen, I’m gonna be fine. I’m Lee fucking Murray. I power through.

And you’re gonna be fine, whether you follow my advice or not. Self-preservation is a mighty force. And as long as you’ve got the will to fight, you will absolutely be a smash success! I know you will.

Please never give up on yourself.

It’s easy for me to stand on top of my soap box when I have a $20,000 month online. It’s much more difficult when I’ve made $150 in a week. But the truth is, I’m stronger now than I’ve ever been. My words are MORE REAL and MORE RELEVANT than they’ve ever been.

I will dig myself out of this mess. Remember, I’m the dude who built a 6-figure business while living in a homeless shelter and working from the public library.

An unresponsive list ain’t nothin’ I can’t handle. 😉

Know how I’m gonna handle it? I’m gonna…

• Work my ass off.
• Regain the trust, love, and respect of my list.
• Write more helpful blog posts.
• Start recording and sharing free videos.
• Launch more cutting-edge products.
• Do some damn launch jacking!
• Run my new business model to maximum effect.

This is my mantra. Maybe moreso now than ever. I’ve gotta dig deep as hell.

Maybe you do too.

I may not know you personally, but because you’re reading a blog post about Internet marketing, I’m going to assume that you’re a kindred spirit who is committed to living life on your own terms. Kudos. I love you for that.

Regardless of where you’re at in your journey of self-sufficiency, the absolute best piece of advice I can offer you is twofold…

1. Become more impassioned than you’ve ever been. Become emotional. Get drunk, if you have to. Light a fire under your own ass. Demand more from yourself than anyone else would ever expect. Focus on your purpose, and do it from a deeply emotional place.
2. Blog about that shit! 😉

Have a magnificent day, my friend.

– Lee

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